Gap Bets on its Brands: Cramer’s Top Takeaways


Did you miss “Mad Money” on CNBC? If so, here are some of Jim Cramer’s top takeaways.

For an “Executive Decision” segment, Cramer sat down with Art Peck, president and CEO of Gap Inc. (GPS) , the bricks-and-mortar retailer that saw its shares rise over 50% last year, only to slip this year, down 9%.

Peck explained that the key to their success is a portfolio of great brands that customers know around the globe, including Gap, Old Navy, Banana Republic and their newest concept, Athleta. Gap is focused on staying nimble and flexible, he said, and moving with their customers. That means giving them products the love and moving away from locations that are losing foot traffic.


Big data has been a key driver for Gap, Peck continued, as Gap sees over two billion visitors online and in stores every year. The difference between a casual shopper and an engaged one can be 10 times, he said, which makes finding those shoppers extremely valuable.

When asked about spending, Peck said that they remain disciplined and focused and will only invest in profitable growth, which leaves money for things like share buybacks, where the company has reduced their share count from 533 million to under 389 million in just five years.

Gap is also embracing the fast fashion trend, streamlining their supply chain so they can move from idea to products on shelves in under 10 weeks.


Cramer and the AAP team say Wednesday’s Consumer Price Index data bodes well for Darden Restaurants Inc. (DRI) . Find out what they’re telling their investment club members and get in on the conversation with a free trial subscription to Action Alerts PLUS.

Over on Real Money, Cramer says the FAANG stocks are very different and they shouldn’t be lumped together. Get more of his insights with a free trial subscription to Real Money.

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